Start with the challenge
I study the context and competitors to find an idea that can become the foundation of a brand. For Madeline, the work started with research and naming.
Madeline naming and identityHi!I’m Erik Shevchenko
I create visual languages for brands –
from the initial idea and identity to everyday communications.
Currently – Lead Designer at Gazprombank.
Selected projects
From the idea and visual language
to a system and its applications.
Ozon Bank
Communication design for the bank’s B2B division
A series of visual assets for a banking product.
My role: Designer
Medelive
Brand identity for a medicine delivery service
A logo, colour system and guidelines for using the identity.
My role: Brand Designer
Quartier
Naming and identity for a real estate agency
From finding a name to a visual identity inspired by Moscow’s architecture.
My role: Brand Designer
Alter-ego
One identity across multiple business areas
A brand identity bringing together the services of a health and beauty centre.
My role: Brand Designer
How I work
Connecting meaning, visual character
and practical application.
Build a system
I work with more than a logo: colour, typography, graphics and the rules for using them. For Medelive, these elements form a coherent brand identity.
Medelive identity systemBring it to life
I develop visual languages across communications. At Ozon Bank, I unified the design of more than 10 B2B products and worked on key visuals, landing pages and print materials.
Ozon Bank communicationsWork with a team
As an art director, I developed concepts and coordinated designers: across branding, web design and marketing at Rize, and on brand identities at Phenomen Media.
Experience and responsibilitiesExperience and responsibility
2025 – present
Gazprombank
Lead Designer
I design communications for the bank’s IT and HR teams.
2022 – 2025
Ozon Bank
Designer
Unified the design of more than 10 B2B banking products. Developed the brand, creating key visuals, landing pages, campaigns and print materials.
2019 – 2022
Rize
Art Director
Developed brand identities and coordinated work across branding, web design and marketing.
2017 – 2019
Phenomen Media
Art Director
Created and developed identity concepts, led designers and mentored interns.
2011 – present
Freelance
Brand Designer
I support businesses with design expertise and contribute to educational and non-profit initiatives.
Beyond the brief
Exploring motion, generative graphics
and interactive experiences.
A personal space for ideas that don’t need a client brief, from typography to browser games.
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