Naming and identity
Quartier
A Moscow real estate agency.
Naming
Naming came first. The process began with variations on the word “lemon” and ended with the more versatile Quartier. It echoes the Russian word for apartment and means a quarter or district in French. The name was also unique among Russian real estate agencies.
Logo
The next stage was to design the logo, colour palette and typography. As the brand targets middle- and upper-income audiences, the identity needed to convey a fitting level of confidence. The core symbol is a crown containing one of Moscow’s most recognisable Stalinist skyscrapers.
Colours
The colour scheme combines deep green and gold tones. This choice reinforces the brand positioning and allows the mark to remain expressive across different surfaces.
Typography
Geometric grotesques were selected as the brand typefaces: restrained, refined and highly legible. They complete the combination of symbol, colour and typography.
Quartier visual identity guidelines
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