01. Health
The central cross-like shape immediately places Medelive within the visual language of healthcare brands.
Visual identity
Medelive
Rapid medicine delivery.
Logo
A minimal logo built from simple geometric forms. This approach makes the identity flexible in use and independent of short-lived trends.
Colour palette
White, red and black are the primary colours. They create a broad range of high-contrast combinations, while grey and pink provide useful supporting tones for real-world applications.
Brand pattern
The pattern is built from elements of the logo and creates another meaningful shape: a lightning bolt representing delivery speed.
The identity clearly communicates health and speed
02. Motion
The tilted diamond and red colour give the identity a dynamic character.
03. Balance
Minimal detail and simple forms keep the system flexible and resistant to trends.
Brand applications
The identity works equally well on physical touchpoints – including print and vehicles – and in the mobile app interface.
Guidelines
Once the identity is complete, the client receives a guide describing the recommended rules for real-world use. The level of detail depends on the client’s needs.
Medelive visual identity guidelines
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