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Visual identity

Alter-ego

A centre combining fitness, a pool, wellness pharmacy, cosmetology and a laboratory.

Logo

I was commissioned to develop a logo concept for a health and beauty centre. Alter-ego brings a wide range of wellness services into one complex: cosmetology with a laboratory, a pharmacy and supplements store, a gym and a pool. Around 80% of the target audience was expected to be affluent women aged 35 and over.

The logo combines a butterfly as a symbol of transformation, an “ae” monogram and an ecological note created by two green leaves.

Alter-ego – image 2.1
Alter-ego – image 2.2

Colours

The individual service logos use the same elements while introducing new meanings.

Each Alter-ego service received its own contrasting colour pair: deep purple and pink for cosmetology, muted navy and light green for pharmacy, grey and blue-grey for the laboratory, and orange with rich navy for fitness.

Alter-ego – image 3.1
Alter-ego – image 3.2
Alter-ego – image 3.3
Alter-ego – image 3.4
Alter-ego – image 4.1
Alter-ego – image 4.2
Alter-ego – image 4.3
Alter-ego – image 4.4